TAKING A LOOK AT THEORIES OF ONLINE BEHAVIOUR AND WEB ACTIVITY

Taking a look at theories of online behaviour and web activity

Taking a look at theories of online behaviour and web activity

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This article reviews the ways in which behaviours and habits online affect the user experience.



Why is online behaviour important? Well, online habits play a major function in shaping virtual communications. From browsing history to social media activity, every action leaves a digital trail that influences content recommendations, advertisements and even search engine outcomes. By recognizing the distinction between positive online behaviours and negative online behaviours, users can evaluate their own habits along with be more knowledgeable about the content they consume. IBM would concur that online reputation is affected by our digital footprint. An obvious example of improper online behaviour is cyberbullying, which has unfavorable effects on the online community. When consuming material, users must also be aware of the presence of misinformation as poor online behaviour can harm online reputations. On the contrary, positive online behaviours can foster mindful consumption and help construct a respected online image, with responsibility and empathy being 2 important qualities of great net etiquette. A benefit of having good online habits is earning respect and developing a sense of community online, this will generate a more inclusive experience for everyone.

What are the different types of online behaviour? With the increase of the internet and social networking, cyberpsychology has actually been influential for offering insights into how people form digital habits. Several studies aim to create categories that can help to identify the various types of behaviours online. Key research has proposed three kinds of behaviour patterns which are: online-exclusive, online-mediated and online-recorded behaviour. More specifically, it is suggested that some online behaviours come from offline habits, whilst others are primarily formed in the digital realm. Digitalis Reputation would know that there are different types of online behaviours. Similarly, Fujitsu would recognise that internet activity is influenced by digital habits. Other studies have also suggested that there are dimensions of behaviours online. These can be categorised as organised and unorganised, which indicates a difference between searching and browsing online. Also, through human and non-human factors, especially chats and databases. These elements can be used to conceptualise the features of behaviours online and help us better understand our digital experience.

As online communication continues to develop, adapting to new etiquette standards ensures positive and productive communications. By becoming acquainted with what acceptable behaviour online encompasses, we can discover more about how our usage patterns affect the information we consume. Though a lot of us freely use search engines, social media platforms and websites on a daily basis, some are still unaware of how our user activity is used to personalise our experiences. Becoming aware of this often triggers issues about privacy and data security. Through recognising how day-to-day activity adds to online identity, people can make more informed choices about their internet use. Research into computer mediated communication has induced the development of terminology such as net etiquette, also referred to as 'netiquette' along with 'digital footprint' and 'cybersecurity'. These recently coined terms are establishing themselves in the everyday language needed for inquiring into behaviours on the internet. This demonstrates how crucial it has become for users to know the rules of internet etiquette in modern society.

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